But it's provides a glimpse at the future of branded content.
Unearthing a bad game just to say that it's a bad game seems cruel, I know. As you progress, you accrue a larger team of birds, level them up, and take on tougher and tougher teams of inexplicably green pigs. Instead of choosing attacks from a menu as in other turn-based combat games, you slingshot your birds in classic Angry Birds fashion, sending them careening around tiny combat arenas. Mechanically, it's a bit like pinball meets Final Fantasy. Start up Angry Birds Evolution, which violates all mobile design principles by forcing your screen into landscape mode permanently, and the battle begins almost immediately.
And now, after a European release last year, the latest installment has landed in the US: the turn-based role-playing game Angry Birds Evolution. This isn't a franchise it's an app store unto itself. The others included spinoffs, expansions, racing games, match-three games, shoot-em-ups, a Transformers tie-in, and two very angry Star Wars games. Yes, 14, only one of which you can call a sequel. In the seven years since you first played Angry Birds, Finnish mobile game studio Rovio Entertainment has released 14 follow-ups.
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